TY - BOOK AU - Hult,G.Thomas AU - Pride, William M., AU - Ferrell, O. C., TI - Marketing foundations SN - 9781133190974(pbk) : U1 - 658.8 PY - 2013/// CY - Australia PB - South-Western/Cengage Learning KW - Marketing KW - Management N1 - Prev. edition: 2011; Includes bibl. references and index ER -