TY  - BOOK
AU  - Wood,Marian Burk
TI  - Marketing plan handbook
SN  - 9781292021676(pbk) :
U1  - 658.802 
PY  - 2014///
CY  - Harlow, England
PB  - Pearson Education
KW  - Marketing
KW  - Management
KW  - Textbooks
KW  - Research
N1  - Includes bibl. references and index
ER  -