Wood, Marian Burk.

Marketing plan handbook / Marian Wood. - 5th ed. - Harlow, England : Pearson Education, 2014. - 214 p. : ill. ; 28 cm.

Includes bibl. references and index.

9781292021676(pbk) : SR210.00


Marketing--Management.


Marketing--Textbooks.
Marketing--Research.

658.802 / W85 2014