McDaniel, Carl. <br/><br/>
Introduction to marketing / 
C. McDaniel, Charles Lamb, Joseph Hair, Jr. 
 - 12th ed. 
 - Australia :  South Western/Cengage Learning,  2013 
 - xxviii, 835, [55] p. :  col. ill. ;  28cm. 
<br/><br/> Prev. ed.: 2011. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9781133273875(pbk) :  SR210.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M141 2013