TY  - BOOK
AU  - Berry, Leonard L.
ED  - Harvard Business School.
TI  - Harvard business review on customer relationship management: contributors, Leonard L. Berry ... [et al.]
SN  - 1578516994 :
U1  - 658.812 
PY  - 2001///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Customer relations
KW  - Management
KW  - Marketing
N1  - First publihsed : 1998; Includes bibl. references and idex
ER  -