Harvard business review on customer relationship management /  contributors, Leonard L. Berry ... [et al.]. 
 Customer relationship management. 

 - Boston, Mass. :  Harvard Business School Press,  2001. 
 - vii, 192 p. :  ill. ;  21 cm. 
 - Harvard business review paperback series. .
<br/><br/> First publihsed : 1998. 
<br/><br/>Includes bibl. references and idex. 
<br/><br/><label>ISBN: </label>1578516994 :  SR80.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.812  / H261 2001