TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 0130491756 :
U1  - 658.8342 
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Pearson/Prentice Hall
KW  - Consumer behavior
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -