Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon Schiffman, Leslie Kanuk. 
 - 8th ed. 
 - Upper Saddle River, NJ :  Pearson/Prentice Hall,  2004. 
 - xxiv, 587 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0130491756 :  SR220.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Sch32 2004