TY - BOOK AU - Rowles,Daniel TI - Digital branding: a complete step-by-step guide to strategy, tactics and measurement SN - 9780749469955(pbk) : U1 - 658.8270258 PY - 2014/// CY - London PB - Kogan Page KW - Marketing KW - Trademarks KW - Computer networks KW - Internet marketing N1 - Includes bibl. references and index ER -