Schultz, Don E. <br/><br/>
Essentials of advertising strategy / 
Don Schultz, S. Tannenbaum, Anne Allison. 
 - 3rd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  1996. 
 - ix, 155 p. :  ill. ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0844235245 :  SR80.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>659.111  / Sch82 1996