TY  - BOOK
AU  - Parmerlee,David
ED  - American Marketing Association(Chicago, Il.).
TI  - Auditing markets, products, and marketing plans
SN  - 0658001337 :
U1  - 658.802 
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Marketing
KW  - Management
KW  - Marketing audits
N1  - Published in conjunction with the American Marketing Association
ER  -