Parmerlee, David. <br/><br/>
Auditing markets, products, and marketing plans / 
David Parmerlee. 
 - Lincolnwood, Ill. :  NTC Business Books,  2000. 
 - xii, 193 p. :  ill. ;  28 cm. 
 - American Marketing Association marketing toolbox. .
<br/><br/> Published in conjunction with the American Marketing Association. 
<br/><br/><label>ISBN: </label>0658001337 :  SR100.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing audits.
<br/><br/><label>Dewey Class. No.: </label>658.802  / P241 2000