Blankenship, Albert B.

State of the art marketing research / Albert B. Blankenship, G. Breen, A. Dutka. - 2nd ed. - Lincolnwood, Ill. : NTC Business Books, 1998. - x, 454 p. : ill. ; 24 cm.

Includes index.

0844234435(hpb) : SR200.00


Marketing research.
Marketing--Management.

658.83 / B611 1998