TY  - BOOK
AU  - Kapferer,Jean-Noel
TI  - New strategic brand management: advanced insights and strategic thinking 
SN  - 9780749465155(pbk) :
U1  - 658.827 
PY  - 2012///(2013 reprint)
CY  - London
PB  - Kogan Page
KW  - Brand name products
KW  - Business names
KW  - Trademarks
KW  - Marketing
KW  - Management
N1  - Prev. ed.: 2008; Includes bibl. references and index
ER  -