Kapferer, Jean-Noel. <br/><br/>
New strategic brand management :  advanced insights and strategic thinking / 
Jean-Noel Kapferer. 
 - 5th ed. 
 - London :  Kogan Page,  2012(2013 reprint). 
 - xviii, 492 p. :  ill. ;  25 cm. 
<br/><br/> Prev. ed.: 2008. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780749465155(pbk) :  SR150.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Trademarks.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / K141 2012