Aaker, David A. <br/><br/>
Managing brand equity :  capitalizing on the value of a brand name / 
David Aaker. 
 - New York :  Free Press,  1991. 
 - xii, 299 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0029001013(hpb) :  SR280.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Business names.<br/>Trademarks.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.827  / A41 1991