TY  - BOOK
AU  - Kotler,Philip
AU  - Keller, Kevin Lane,
TI  - Marketing management
SN  - 9780273753360(pbk) :
U1  - 658.8 
PY  - 2012///
CY  - Boston
PB  - Pearson
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -