TY  - BOOK
AU  - Hawkins,Del I.
AU  - Best,Roger J.
AU  - Coney,Kenneth A.
TI  - Consumer behavior: building marketing strategy 
SN  - 0072536861 :
U1  - 658.8342 
PY  - 2004///
CY  - Boston, Mass.
PB  - McGraw-Hill
KW  - Consumer behavior
KW  - Marketing research
KW  - Market surveys
KW  - United States
KW  - Case studies
N1  - Includes bibl. references and index
ER  -