Hawkins, Del I. <br/><br/>
Consumer behavior :  building marketing strategy / 
Del Hawkins, Roger Best, K. Coney ; contributing author, Eric Koch. 
 - 9th ed. 
 - Boston, Mass. :  McGraw-Hill,  2004. 
 - xxvi, 790 p. :  ill. ;  25 cm.  2 CD. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0072536861 :  SR132.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing research.<br/>Market surveys--United States--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / H314 2004