Solomon, Michael R.

Consumer behaviour : buying, having, and being / M. R. Solomon. - 8th ed. - Uppler Saddle River, NJ : Pearson/Prentice Hall, 2009. - 720 p. : ill.(chiefly col.) ; 28 cm.

Includes bibl. references and index.

9780135153369(pbk)


Consumer behavior.
Marketing--Management.

658.8342 / So47 2009