Alexander, James A.

The knowledge based organization : four steps to increasing sales, profits, and market share / James Alexander, Michael Lyons. - Burr Ridge, Ill. ; New York : Irwin, 1995. - xv, 139 p. : ill. ; 24 cm.

Includes index.

0786303530(hpb) : SR100.00


Sales management.
Marketing--Management.
Customer relations--Management.

658.812 / Al27 1995