Aaaker, David A. <br/><br/>
Marketing research / 
David Aaker, V. Kumar, G. Day. 
 - 8th ed. 
 - Hoboken, NJ :  John Wiley,  2004 
 - xvii, 774 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>047123057X(hpb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / Aa41 2004