TY  - BOOK
AU  - Walker,Orville C.
AU  - Mullins, John W.,
TI  - Marketing strategy: a decision-focused approach 
SN  - 9781259010903(pbk) :
U1  - 658.802 
PY  - 2014///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibl. references and index
ER  -