Schiffman, Leon G.
Consumer behavior /
L Schiffman, L. Kanuk ;in collaboration with Joseph Wisenblit.
- 10th ed.
- Boston : Pearson, 2010.
- 592 p. : col. ill., ; 28 cm.
Includes bibl. references and index.
9780137006700(pbk) : SR270.00
Consumer behavior.
658.8342 / Sch32 2010