Schiffman, Leon G.

Consumer behavior / L Schiffman, L. Kanuk ;in collaboration with Joseph Wisenblit. - 10th ed. - Boston : Pearson, 2010. - 592 p. : col. ill., ; 28 cm.

Includes bibl. references and index.

9780137006700(pbk) : SR270.00


Consumer behavior.

658.8342 / Sch32 2010