Ries, Al. <br/><br/>
Positioning :  the battle for your mind / 
Al Ries, Jack Trout. 
 - New York :  McGraw-Hill,  2001. 
 - x, 213 p. ;  21 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0071373586 :  SR44.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising,<br/>Positioning(Advertising).<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1  / R445 2001