TY  - BOOK
AU  - Batterley,Richard
TI  - Leading through relationship marketing: how winning organisations leverage ... 
SN  - 0074713744 :
U1  - 658.8 
PY  - 2004///
CY  - Sydney, New York
PB  - McGraw-Hill
KW  - Relationship marketing
KW  - Customer relations
KW  - Management
KW  - Marketing
N1  - Includes index
ER  -