Arnould, Eric. <br/><br/>
Consumers / 
Eric Arnould, Linda Price, George Zinkhan. 
 - 2nd ed. 
 - Boston, Mass. :  McGraw-Hill,  2004. 
 - xxv, 845, [22] p. :  ill. ;  26 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0071214267 :  SR148.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.
<br/><br/><label>Dewey Class. No.: </label>658.8342  / Ar66 2004