Blythe, Jim. <br/><br/>
Marketing strategy / 
Jim Blythe. 
 - 1st ed. 
 - Boston, Mass. :  McGraw-Hill Education,  2003. 
 - xvii, 299 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0077098420 :  SR136.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Sales management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / B629 2003