TY  - BOOK
AU  - Zarrella,Dan
TI  - The social media marketing book
SN  - 9780596806606(pbk)
U1  - 658.872 
PY  - 2010///
CY  - Beijing, Cambridge
PB  - O'Reilly
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
KW  - Business enterprises
N1  - Includes index
ER  -