Zarrella, Dan.
The social media marketing book /
Dan Zarrella.
- Beijing ; Cambridge : O'Reilly, 2010.
- vi, 232 p. : ill. ; 16x21 cm.
Includes index.
9780596806606(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
Business enterprises.
658.872 / Z19 2010