Zarrella, Dan.

The social media marketing book / Dan Zarrella. - Beijing ; Cambridge : O'Reilly, 2010. - vi, 232 p. : ill. ; 16x21 cm.

Includes index.

9780596806606(pbk)


Internet marketing.
Social media--Economic aspects.
Customer relations.
Business enterprises.

658.872 / Z19 2010