TY  - BOOK
AU  - Stratten,Scott
TI  - UN marketing: stop marketing, strart marketing 
SN  - 9781118176283(pbk)
U1  - 658.802 
PY  - 2012///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Communication in marketing
KW  - Marketing
KW  - Management
KW  - Relationship marketing
N1  - Includes index
ER  -