Stratten, Scott. <br/><br/>
UN marketing :  stop marketing, strart marketing / 
Scott Stratten. 
 - Revised and updated. 
 - Hoboken, NJ :  John Wiley,  2012. 
 - xiv, 251 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118176283(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing--Management.<br/>Relationship marketing.
<br/><br/><label>Dewey Class. No.: </label>658.802  / St82 2012