TY - BOOK AU - Kerpen,Dave TI - Likeable social media: how to delight your customers ... SN - 9780071762342(pbk) U1 - 658.872 PY - 2011/// CY - New York PB - McGraw-Hill KW - Internet marketing KW - Social media KW - Economic aspects KW - Customer relations N1 - Includes bibl. references and index ER -