Kerpen, Dave.

Likeable social media : how to delight your customers ... / Dave Kerpen. - New York : McGraw-Hill, 2011. - x, 260 p. : ill. ; 23 cm.

Includes bibl. references and index.

9780071762342(pbk)


Internet marketing.
Social media--Economic aspects.
Customer relations.

658.872 / K459 2011