Kerpen, Dave.
Likeable social media : how to delight your customers ... /
Dave Kerpen.
- New York : McGraw-Hill, 2011.
- x, 260 p. : ill. ; 23 cm.
Includes bibl. references and index.
9780071762342(pbk)
Internet marketing.
Social media--Economic aspects.
Customer relations.
658.872 / K459 2011