Safko, lon.

The social media bible : tactics, tools & strategies for business success / Lon Safko. - 3rd ed. - Hoboken, NJ : John Wiley, 2012. - xviii, 622 p. : ill. ; 24 cm.

Includes index.

9781118269749(pbk)


Internet marketing.
Customer relations.
Social media--Economic aspects.

658.872 / Sa17 2012