TY  - BOOK
AU  - Jeffery,Mark
TI  - Data-driven marketing: 1th1 15 metrics everyone in marketing shoud know 
SN  - 9780470504543(hpb)
U1  - 658.83 
PY  - 2010///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -