Jeffery, Mark. <br/><br/>
Data-driven marketing :  1th1 15 metrics everyone in marketing shoud know / 
Mark Jeffery. 
 - Hoboken, NJ :  John Wiley,  2010. 
 - xxi, 298 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780470504543(hpb) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / J362 2010