TY  - BOOK
AU  - Weber,Larry
TI  - Marketing to the social web: how digital customer communities build your business 
SN  - 9780470410974(hpb)
U1  - 658.872 
PY  - 2009///
CY  - Hoboken, NJ
PB  - John Wiley
KW  - Internet marketing
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
N1  - Includes bibl. references and index
ER  -