Weber, Larry.

Marketing to the social web : how digital customer communities build your business / Larry Weber. - 2nd ed. - Hoboken, NJ : John Wiley, 2009. - xviii, 246 p. ; 23 cm.

Includes bibl. references and index.

9780470410974(hpb)


Internet marketing.
Social media--Economic aspects.
Customer relations.

658.872 / W388 2009