TY  - BOOK
AU  - Blanchard,Olivier
TI  - Social media ROI: managing and measuring social media efforts ... 
SN  - 9780789747419(pbk)
U1  - 658.872 
PY  - 2011///
CY  - Indianapolis, IN
PB  - Que
KW  - Internet marketing
KW  - Telemarketing
KW  - Social media
KW  - Economic aspects
KW  - Customer relations
N1  - Includes index
ER  -