TY - BOOK AU - Scott,David Meerman TI - New rules of marketing & PR: how to use social media ... SN - 9781118026984(pbk) U1 - 658.872 PY - 2011/// CY - Hoboken, NJ PB - John Wiley KW - Internet marketing KW - Social media KW - Economic aspects KW - Customer relations N1 - Includes index ER -