Scott, David Meerman. <br/><br/>
New rules of marketing & PR :  how to use social media ... / 
David Scott. 
 - 3rd ed. 
 - Hoboken, NJ :  John Wiley,  2011. 
 - xxxii, 366 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118026984(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / Sc83 2011