Scott, David Meerman. <br/><br/>
Real-time marketing & PR :  how to instantly engage your market ... / 
David Scott. 
 - Revised and updated. 
 - Hoboken, NJ :  John Wiley,  2012. 
 - xvii, 254 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781118155998(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Social media--Economic aspects.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / Sc83 2012