Evans, Dave. <br/><br/>
Social media marketing :  the next generation of business engagement / 
Dave Evans, with Jake McKee. 
 - Indianapolis, IN :  John Wiley,  2010. 
 - xix, 388 p. :  ill. ;  24 cm. 
 - Serious skills. .
<br/><br/>Includes bibl. references and ndex. 
<br/><br/><label>ISBN: </label>9780470634035(pbk) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing.<br/>Telemarketing.<br/>Social media--Economic aspects.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.872  / Ev15 2010