TY  - BOOK
AU  - Percy,Larry
TI  - Strategic integrated marketing communication: theory and practice 
SN  - 9780750679800(pbk) :
U1  - 658.802 
PY  - 2013///
CY  - London, New York
PB  - Routledge
KW  - Communication in marketing
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -