Percy, Larry. <br/><br/>
Strategic integrated marketing communication :  theory and practice / 
Larry Percy. 
 - London ;  New York :  Routledge,  2013. 
 - xiii, 308 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>9780750679800(pbk) :  SR140.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.802  / P412 2013