TY  - BOOK
AU  - Pride,William M.
AU  - Ferrell, O. C.,
TI  - Pride & Ferrell marketing
SN  - 9781111526191(pbk)
U1  - 658.8 
PY  - 2012///
CY  - Mason, Oh
PB  - South-Western/Cengage Learning
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -