TY  - BOOK
AU  - Smith,Scott M.
AU  - Albaum, Gerald S.,
TI  - Fundamentals of marketing research
SN  - 0761988521(hpb) :
U1  - 658.83 
PY  - 2005///
CY  - Thousand Oaks, CA
PB  - Sage
KW  - Marketing research
KW  - Marketing
KW  - Management
N1  - Includes bibl. references and index
ER  -