Smith, Scott M. <br/><br/>
Fundamentals of marketing research / 
Scott Smith, Gerald Albaum. 
 - Thousand Oaks, CA :  Sage,  2005. 
 - xii, 881 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibl. references and index. 
<br/><br/><label>ISBN: </label>0761988521(hpb) :  SR367.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.83  / Sm65 2005