TY  - BOOK
AU  - Ledolter,Johannes
AU  - Swersey, Arthur J.,
TI  - Testing: experimental design with applications in marketing and service operations 
SN  - 9780804756129(hpb) :
U1  - 658.83 
PY  - 2007///
CY  - Stanford, CA
PB  - Stanford Business Books
KW  - Marketing research
KW  - Experimental design
N1  - Includes bibl. references and index
ER  -